World of Concrete 2016 Review

  • World of Concrete 2016

Flowcrete Americas Enjoys Most Successful World Of Concrete Show In Company History

Feb 11 2016

  • WOC 2016 Represents Most Successful Show To Date
  • Customers Come Together To Toast Ongoing Business Collaboration

Last week’s World of Concrete event, hosted at the Las Vegas Convention Center in the USA’s iconic Sin City, represented Flowcrete Americas’ most successful outing at the annual concrete and masonry show to date.

The show, which is thought to have attracted upwards of 60,000 attendees as well as 1,500 exhibiting companies is the largest event of its kind in the world and as such has proved powerful bait over the last decade and a half in drawing together organizations working across the entire spectrum of the global construction sector.

From the South Hall – just one of three of the Convention Center’s exhibiting spaces – Flowcrete Americas showcased a wide range of the company’s self-levelling and trowel applied protective polymer flooring systems.

A standout crowd pleaser with coatings applicators and flooring contractors in town for the show was the company’s Flowshield Quartz system – this pigmented self-levelling epoxy floor system contains decorative quartz beads, which rise to the top of the resin matrix during cure to deliver a unique, chemical resistant and easily cleaned finish, unparalleled by other manufacturers.

Another draw was the recently launched Flowtallics system – a UV resistant and metallic pigmented polyurea system that can be installed in multiple colors and tones to deliver a one-of-a-kind floor finish for use in public venues and other commercial settings.

Throughout the 4-day event, Flowcrete Americas welcomed visitors and customers from over 40 countries on its high-rise booth - designed and installed by Visual Communications.

Highlights away from the Flowcrete Americas booth included a gruelling hour-long brick-laying challenge, the world’s largest trowel, a plethora of outdoor exhibits and equipment as well as an endless carpet of new sustainable innovations designed to improve, streamline and rationalize construction operations.

A Hospitality & Drinks Reception hosted by Flowcrete Americas at The Eiffel Tower Restaurant in Paris Las Vegas provided a spectacular crescendo to the week’s events.

Overlooking the iconic Fountains of Bellagio, customers from the US, Canada, Mexico, Latin America, Europe and the Caucasus toasted their on-going business collaboration and partnership with Flowcrete Americas over champagne, cocktails and delicious canapés.  


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Notes to Editors

Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. is a subsidiary of RPM International Inc. and has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

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