World of Concrete 2017

  • World of Concrete 2017 Polymer Flooring
  • World of Concrete 2017 Polymer Flooring
  • World of Concrete 2017 Polymer Flooring
  • World of Concrete 2017 Polymer Flooring

Flowcrete Americas to Show World of Concrete 2017 Visitors the Latest Innovations in Polymer Flooring

Nov 21 2016

  • Flowcrete Americas to exhibit outdoors for first time in 10 years
  • Outdoor program promises to showcase enhanced workability of urethane cement
  • New hybrid primer and sealer, Flowfresh FC to be spotlighted for the first
  • Fast-cure, polyaspartic, high-gloss sealer, Flowseal PA to also take center stage
  • Doug Dompert, STAR Trainer to lead Outdoor Demo Program

For the first time in Flowcrete Americas’ 10 year exhibiting history, the 2017 outing of the annual World of Concrete show will see the specialty polymer flooring manufacturer take to the outdoor exhibits to provide practical demonstrations of the company’s most popular and innovative floor coating systems, primers and sealers.

Doug Dompert, Technical Services Manager and STAR Trainer for Flowcrete Americas will be on hand to provide insider tips and tricks on the company’s range of specialty polymer floor coating solutions as well as offer a preview of what flooring contractors and coatings applicators could expect if they were to sign up to Flowcrete Americas’ Specialist Training in the Application of Resin (STAR) Program.

Running daily from 15:00 on Booth O40853 (January 17 – 19, 2017) Doug Dompert and the Flowcrete Americas team will be spotlighting the enhanced workability of the company’s HACCP International certified and antimicrobially treated cementitious urethane flooring line, Flowfresh, during placement and trowelling when compared to competitor products.

Doug will also be showcasing – for the first time – a new dual-purpose, hybrid sealer and primer, Flowfresh FC. This, non-tainting, high abrasion and slip resistant coating has been designed to improve the overall quality of installations when used in conjunction with Flowfresh systems.

In addition, Flowcrete Americas will be aiming to debunk the myth that urethane cement is unsightly and used only for functional reasons by demonstrating its Flowfresh SRQ system. Here, decorative colored quartz is included in the cementitious urethane matrix to deliver an attractive finish that does not compromise on the material’s excellent chemical, thermal or wear resistance properties in heavy-duty processing areas.

This and more, including a spotlight on methyl methacrylate (MMA) flooring technology, will be running daily from 15:00 Jan 17 – 19, 2017 on Booth 040853.

The annual World of Concrete conference and exhibition, held at the Las Vegas Convention Center brings together a wealth of industry professionals from all walks of the concrete and masonry sector. Last year’s outing recorded a 20 percent uptake in footfall registering close to 60,000 attendees with exhibits covering 750,000 square feet of floor space. The 2017 event aims to be even bigger and better with a wealth of new features and exhibiting halls on show.

Flowcrete Americas can be found indoors on Booth S10139. Visitors can expect to learn more about Flowcrete Americas’ complete range of polymer floor, wall and coving solutions including epoxy, cementitious urethane, MMA, polyurethane, epoxy novolac and polyurea chemistries.


Flowcrete Americas STAR Training Program

Flowcrete Americas’ STAR Training Program is a tailor-made training and education program for applicator crews looking to gain confidence and learn more about the company’s specialty flooring chemistries including methyl methacrylate (MMA) and antimicrobial cementitious urethane systems.

Participants will enhance their understanding of Flowcrete Americas’ flooring systems, characteristics and workability and receive practical guidance on how to avoid the most common errors.

Following the successful completion of training, Flowcrete Americas will honor discounted rates on all materials to STAR-rated contractors, and will provide access to a network of post-training support, advice and expert troubleshooting.

Map Booth S10139 here -

Map Booth O40853 here -


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Notes to Editors

Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. is a subsidiary of RPM International Inc. and has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

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