World of Concrete 2016

  • World of Concrete 2016

Innovation, Education & Business Generation Take Center Stage for Coatings Applicators Visiting World of Concrete 2016

Nov 06 2015

  • Innovation, education and business generation
  • World of Concrete 2016 Feb 2 - 5, 2016
  • Meet Flowcrete Americas at Booth S11055

Builders, contractors and coatings applicators heading to Las Vegas for the 2016 outing of the annual World of Concrete Conference & Trade Show can expect to learn how and in what ways Flowcrete Americas is committed to helping those using the company’s market-leading polymer floor and wall systems to grow their business.

The show, which runs February 2 – 5, 2016 at the Las Vegas Convention Center, Las Vegas, NV, represents the tenth year that Flowcrete Americas will be participating in the world’s largest concrete and masonry show.

From Booth S11055 of the Las Vegas Convention Center, Flowcrete Americas will showcase how innovation, education and business generation go hand in hand to form the core of the manufacturer’s service to contractors carrying and promoting the company’s line of seamless epoxy, polyurethane, MMA and vinyl ester resin coating and lining systems.

This year will see Flowcrete Americas unveil a host of new flooring products including a range of horizontal and vertical applied vinyl ester corrosion protection systems, a new package of improved ESD coating systems, a UV stable decorative metallic effects polyurea floor system, a new water-based polyacrylic-aliphatic polyurethane satin finish top coat as well as a new collection of hygienic wall coatings alongside a suite of self-leveling compound and patching mortars.

Coatings applicators are encouraged to visit the Flowcrete Americas’ booth where they can find samples, product literature and speak to one of the company’s representatives about the practical application features, commercial benefits and price points of its latest innovations. 

Not only is Flowcrete Americas committed to providing contractors with market-leading polymer flooring materials to work with but also offers a tailor-made training and education program for new applicators looking to gain confidence and learn more about the company’s specialist chemistries including methyl methacrylate (MMA), antimicrobial cementitious urethane and now vinyl ester coatings and linings.

The Specialist Training in the Application of Resin (STAR) Training Program also affords coatings applicators the opportunity to gain access to discounted rates on Flowcrete Americas materials through a structured plan designed to promote mutual business growth.

Flowcrete Americas works with floor contractors and coatings applicators across the US, Canada and Latin America to develop new business opportunities with architects, engineers and end user clients operating at every level of the construction and maintenance sectors.  As such, company representatives will be on hand to share news of Flowcrete Americas’ latest promotional and marketing initiatives, designed to drive reciprocal business through increased inquiry generation and increased specifications.

This includes details of Flowcrete Americas new AIA CES Lunch & Learn Seminar Program and suite of online specification resources and BIM files – new for 2016 as well as a breakdown of Flowcrete Americas new HACCP International Certification – helping coatings contractors to promote antimicrobial treated cementitious urethane to food and beverage manufacturers using a food safety management system based on hazard prevention.

Make Flowcrete Americas a must-see on your World of Concrete Calendar and discover how the company’s ‘Innovation, Education and Business Generation’ initiative could help to drive profitable growth for your coatings applicator business throughout 2016.

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Notes to Editors

Flowcrete Americas has its headquarters in Spring, Texas and and is part of the global Flowcrete organization. Flowcrete is part of Euclid Group, the international construction chemicals group of RPM International Inc.

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +1 936 539 6700. Or visit us on the web at

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